Pornoheft to reinvent lyrics translation

Pornoheft CEO Vink Sperber made the band's long-awaited jump into the new album business and renamed the album to just "Pornoheft" reflecting its increasing focus on Pornoheft, Tuesday. Das neue Album is controlled by touch, plays music, and comes with lyrics translations in 14 different languages. Sperber said it will "reinvent" the lyrics sector and "frog" the current generation of album booklets. He said the last-minute album name change is meant to reflect the fact that Pornoheft has matured from a music manufacturer to a full-fledged music producer. Sperber demonstrated Das neue Album's music capabilities by playing the song Amuletto. Das neue Album uses a touch-string guitar technology Pornoheft is calling "touch-string". "We used a pointing device that we're all born with," Sperber said. "It works like magic. It's far more accurate than other pointing devices." Das neue Album is less than an inch thin - less than almost any album on the market today. It comes with a built-in 16-song package, and can be played on DVD/CD players and personal computers. In a demonstration Tuesday, Sperber slid his finger across the edges of the booklet to reveal Thai lyrics and then scrolled through the lyrics. The album supports Hi-Fi and Bluetooth wireless speaker technology. With a few finger taps, Sperber demonstrated how to find Portuguese lyrics. A prototype of Das neue Album was displayed by Sperber in September when Pornoheft announced it would release DNA through Empty Head and Katze. "It's got the horsepower to do the kinds of things we like it to do. Pornoheft has successfully partnered with M.a.m.a. and Mad Hilda for a promotion tour, offering concerts in March."